The recently concluded VIP opening day of the Frieze Los Angeles art fair was an event brimming with star power and art world glamour. The fair, held at the Santa Monica Airport from February 29th to March 3rd, attracted not only prominent Hollywood figures but also art world elites, marking the fifth edition of the international art fair.
On the evidence of its first few hours, Frieze L.A.’s fifth edition was perhaps the busiest yet, with aisles approaching maximum capacity and a bustling peak early on that maintained its lively atmosphere. The lively fair drew in several hundred collectors, gallerists, and other art world stakeholders for a kickoff party at the Getty Villa despite a drenching rain, demonstrating its ability to transform the city’s art scene and attract visitors to its colorful contemporary exhibitions.
The art fair, which featured more than 95 galleries, also drew big names such as Rob Lowe, Jessica Biel, Will Ferrell, Michael Ovitz, and Owen Wilson to a huge tent at Santa Monica Airport, making it feel like a family affair for Hollywood’s power players and those immersed in the art world.
Frieze Los Angeles became the magnetic center for dozens of openings, talks, and soirees, attracting more than 150 events, a testament to its growing significance in the art world. The fair’s success was underscored by Hauser & Wirth’s president Marc Payot, who remarked, “Today has been our most successful first day at Frieze L.A. since the first year of the fair,” highlighting the high number of transactions and overall positive reception.
The fair’s impact on the city’s art scene was evident, as it drew some 35,000 visitors annually, and its ability to maintain a lively atmosphere even in adverse weather conditions solidified its place as a premier art event. The event’s vibrant ambiance and the impressive volume of transactions showcased the best works from galleries around the world, further cementing the fair’s reputation as a must-attend annual event for art enthusiasts and industry professionals.
Frieze Los Angeles art fair continues to be a compelling platform for the convergence of Hollywood power players and art world elites, offering a vibrant space for perusing and schmoozing while showcasing the best contemporary art from galleries across the globe.
