Google’s bet on RCS seems to be paying off, as it announces new features for Messages users on Android. The company recently celebrated surpassing 1 billion monthly active users, cementing RCS as the default messaging service on Android phones.
One might question how many of those billion users were compelled to use the standard because it was the platform’s only option for iMessage-style features. Nonetheless, RCS offers several advantages over SMS, such as no character limit, encryption, and emoji reactions for messages. However, it falls short when messaging an iPhone user due to the competitive dual-platform society.
This milestone for RCS is significant, with support for the protocol being scarce just a few years ago. Notably, Google has also been regularly rolling out new Android features, extending beyond just Pixel owners. In the recent Android Feature Drop, at least 12 new features were introduced across various Google services, emphasizing the company’s commitment to improving the Android ecosystem.
The features cover Google Messages, Google Home on Wear OS, Google TV, Gboard and its Emoji Kitchen, and TalkBack. Additionally, a new Live Caption idea is on the horizon. This showcases Google’s dedication to enhancing the Android user experience, irrespective of the device being used.
These developments align with the competitive nature of the mobile industry, where advancements in messaging protocols and platform-specific features are crucial. The increasing adoption of RCS and the introduction of new features indicate Google’s intention to level the playing field and provide a comprehensive messaging experience for Android users.
Overall, Google’s strategic focus on RCS and ongoing efforts to enhance the Android ecosystem with feature updates demonstrate the company’s commitment to innovation and improving user experiences across a variety of Android devices.
By Allison Johnson, a reviewer with 10 years of experience writing about consumer tech. She has a special interest in mobile photography and telecom. Previously, she worked at DPReview.
