Huawei’s Latest Smartphones, the Pura 70 Series, Make Global Debut
In a much-anticipated move, Huawei has launched its latest Pura 70 series globally, making three out of the four models available for pre-order in select countries. This comes after the initial release of the series exclusively in China. The Pura 70, Pura 70 Pro, and Pura 70 Ultra are now accessible to the global market, with promising new features and sleek designs. However, the Pro+ model is not yet available internationally.
The Pura 70 Ultra, offered in four striking colors, stands out among this series, captivating potential buyers with its distinct aesthetics. Huawei enthusiasts in certain countries can already pre-order their desired model, with the pre-order period closing on May 24 in some regions. Notably, Malaysia is one of the countries where the global edition can be pre-ordered, as reported by Huawei Central.
Certification in Malaysia and the App Support Challenge
On a related note, two models of the Pura 70 series have received certification in Malaysia, clearing the way for their sale in the country. The base model and the Pura 70 Pro have been granted certification by SIRIM, a Malaysian government-owned certification organization. This authorization is a prerequisite for the sale of imported electronic devices in Malaysia, highlighting Huawei’s commitment to expanding its market reach.
However, it’s crucial to note that the absence of support for popular apps such as Google on these models may pose a challenge to market penetration. Despite the certification, the limitations in app support may influence consumer preferences and market demand, particularly in regions where access to familiar apps is a key consideration for smartphone purchases.
In summary, Huawei’s global launch of the Pura 70 series is a significant step for the brand, offering consumers outside China access to these innovative smartphones. The availability of three out of the four models for pre-order in select countries and the certification in Malaysia underscore Huawei’s determination to overcome market barriers. However, the ongoing challenge related to app support raises important questions about consumer adoption and the competitive landscape for Huawei in the global smartphone market. As the pre-order period progresses and the global availability of these models expands, industry observers and consumers alike will closely monitor the impact of these developments on Huawei’s position in the smartphone industry.
