NASCAR has inked a monumental seven-year media rights deal worth $7.7 billion, set to kick off in 2025 and extend through 2031. This lucrative agreement will see Fox Sports and NBC Sports continue to broadcast the majority of the 38 annual races, with the notable additions of Amazon Prime Video and TNT Sports to the NASCAR broadcasting roster. The new partners mark a significant move toward incorporating streaming platforms into NASCAR’s media distribution strategy, signaling the sport’s committed efforts to engage its fan base across a range of mediums.
The deal, which includes the previously announced $1.1 billion agreement with CW, represents a substantial 40% increase over the current arrangement. NASCAR’s President, Steve Phelps, expressed enthusiasm for the expanded reach and diverse distribution the collaboration offers. The announcement, made at the Music City Center in Nashville, Tennessee, highlighted the racing organization’s dedication to meeting fans wherever they choose to consume content, reflecting a proactive approach to driving engagement and growth in a rapidly evolving media landscape.
“This group does exactly that for us,” Phelps commented, emphasizing NASCAR’s intention to connect with race enthusiasts through broadcast, cable, and streaming services. With the alluring prospect of tapping into a broader audience base, the new media rights deal underscores NASCAR’s strategic pivot towards a more versatile and accessible content delivery framework. The move aligns with the organization’s ambition to perpetuate the sport’s enduring appeal across both traditional and emerging viewing platforms.
The inclusion of Amazon Prime Video and TNT Sports as media partners in this landmark agreement reinforces NASCAR’s emphasis on long-term stability and innovative distribution solutions. The sport’s enduring stature as a cornerstone property for both established and burgeoning platforms, reiterated by Phelps, demonstrates NASCAR’s integral status in the broader media landscape. As the deal prepares to unfold in 2025, the stage is set for NASCAR to harness the collective strength of its network of partners to deliver an unparalleled viewing experience, catering to the diverse preferences of its dedicated fanbase while simultaneously cultivating new audiences.
